The average person from the West Midlands owns five items of clothing that they’ve never worn, complete with tags!
-BHF shops launch the Great British Bag-athon this September in search of donations-
The average person from the West Midlands admits to owning five items of clothing that they’ve never worn, complete with tags, and a further 10 items that they’ve only worn once* – according to a new survey by British Heart Foundation (BHF) shops who are appealing for bags of unwanted things this September as they launch the Great British Bag-athon in the fight for every heartbeat.
Almost half of people from the West Midlands (48%) said they don’t wear the items they have worn once or less because they are too tight and estimate that their unworn clothes are worth £174. Other reasons for not wearing the items include that they are unflattering or are an unwanted gift.
18% of people from the West Midlands said they have purchased an item of clothing in a size too small as inspiration to lose weight. Optimistically, they were aiming to lose 1 stone 6 pounds before fitting into these items.
With all of these unwanted items sitting in wardrobes in the West Midlands, BHF shops are offering the perfect solution this September. The Great British Bag-athon, the UK’s biggest stock donation appeal, is aiming to raise 1 million bags of unwanted things throughout the month and raise vital funds for life-saving research into heart disease in the West Midlands.
John O’Reilly, Regional Manager says: “We’re all guilty of hanging onto clothes that we haven’t worn for a while or in many cases, never worn at all. It’s interesting to see that people in the West Midlands have so many items that they’ve never worn and estimate the items are worth a whopping £174.
“BHF shops have the perfect solution for the items cluttering your wardrobe this month - the UK’s biggest stock donation appeal, the Great British Bag-athon. We’d like to encourage everyone to join in and help us raise 1 million bags of unwanted things to raise vital funds for life-saving research. Every bag you fill is a bag full of life-saving research.”
Hilary Alexander, Fashion Expert, adds: “I think these findings will resonate with the majority of people and they’ll immediately be able to pinpoint those items hanging up in their wardrobe with the labels still on them. People often buy items on impulse, without trying them on properly, and only realise once they get home that they’re not flattering or don’t fit well.
“We all have to accept that if we haven’t worn an item after owning it for six months – it’s time to move on. Your unwanted items can support the BHF’s Great British Bag-athon and really help the nation’s heart charity continue its fight for every heartbeat.”
Visit bhf.org.uk/bagathon for more information or donate your unwanted things to your local BHF shop today.
HOW MANY items of clothing do you have with the tags still in, waiting to be worn? Is five per person really reflective of the West Midlands's wardrobe contents? Let us know in the comments section!