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Remembering Bert Williams' second career after football

By Black Country Bugle  |  Posted: February 01, 2014

1969 advert for Bert Williams' Bilston sports shop

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WITH the Black Country still mourning the passing of former Wolverhampton Wanderers and England goalkeeper Bert Williams, aged 93, on 19th January, we took a look through some of our collection of local books and magazines and came across a reminder of Bert's post-football life.

This advert for Bert's sportswear and equipment shop appeared in The Arcalian in 1969, the annual magazine produced by High Arcal Grammar School, Dudley.

Bert retired from football at the end of the 1956/57 season, his last match being a 4-0 defeat at Villa Park on 22nd April, 1957. He then opened his sports shop in Bath Street, Bilston, and later a second store in Worcester Street, Wolverhampton.

He also kept up his links with the game, running a specialist coaching school for goalkeepers until 1971, and offering support and advice to the young trainees at the Wolves.

Following the death of his wife Evelyn in 2002, Bert raised over £150,000 for the Alzheimer's Society and was awarded the MBE for his services to charity and football in the 2010 Queen's Birthday Honours.

Were you ever a customer at one of Bert's shops? Did you ever meet the great man? Please share your memories, contact editor@blackcountry bugle.co.uk, call 01384 567678 or write to Bugle House, 41 High Street, Cradley Heath B64 5HL.

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