SANDWELL town crier Adrian Holmes is making sure the borough's name is heard loud and proud across the country – achieving a special award for being "a true gentleman".
Adrian, who carries out his duties voluntarily, has entered town crier competitions nationwide since starting the role in 2011.
Now, the Loyal Company of Town Criers has presented Adrian with the Brenda Phillips Heart of Gold Award, given each year to a crier who has gone the extra mile to help others.
Company vice chair Peter Taunton, town crier in Newport, Shropshire, came to the Big House in Oldbury to present Adrian with his award, alongside Mayor Councillor Linda Horton and consort Councillor Roger Horton.
Peter said: "Adrian is always a true gentleman and ready to help everybody without thought for recognition or reward.
"His fellow town criers voted unanimously to give him this award."
Adrian, who lives in Great Barr, said he felt honoured and humbled to receive the award from his peers.
Swindon town crier Fred Ferris nominated Adrian for the award.
Mayor Councillor Horton said: "Adrian is a wonderful man and a very good ambassador for us here in Sandwell.
"We're always thrilled to hear of his achievements as he attends events throughout the country.
"He also plays a very important role in civic events here in Sandwell and is very much in demand for his services."