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50 new jobs as West Bromwich firm launches home visits for elderly

By Black Country Bugle  |  Posted: December 06, 2013

By John Butterworth

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A NEW at-home care company has been opened in the Black Country which will create 50 jobs.

Local couple Kim Brom and Ram Singh have set up Home Instead Senior Care, based at Hawthorn House on Halfords Lane, West Bromwich, providing a minimum one-hour visit which they believe is absolutely necessary to put forward a system that is worthy of being called a 'care' service.

Providing help for older people living in Great Barr, West Bromwich and surrounding areas the pair say it will deliver the perfect antidote to the much criticised '15 minute' care visits which they say are unworkable and unacceptable.

"By giving our caregivers sufficient time on their visits to client's homes we are allowing them to focus on the individual's needs, whether that's providing help with personal care, meal preparation, shopping, taking medication or, to meet one of the most important, yet often under-valued needs, that of companionship," explained Ram, who has enjoyed a career in IT while Kim is a qualified pharmacist.

They have been married for 20 years and have two children. The couple have had personal experience of care within their own family which has shaped their own views of what good quality care should be. "When my gran was very poorly we became only too aware of the 15 minute, one size fits all service and it was very upsetting," said Kim.

"We were lucky as we were able to care for her at home. We realised there had to be a better way and that's why we understand the value of well-trained, compassionate caregivers and the importance of allowing a sensible amount of time for their visits."

Kim and Ram want to give back to their local community and are now looking to recruit up to 50 like-minded individuals to join their team. They want people with a variety of different interests and experiences who may not necessarily have considered a career in care before.

For more information or about joining the team, please call 0121 270 5650 or visit www.homeinstead.co.uk/greatbar randwestbromwich

What do you think? Have you had problems with home visits for an elderly relative?

Email editor@blackcountrybugle.co.uk, log on to www.black countrybugle.co.uk or write to us at 41 High Street, Cradley Heath, B64 5HL.

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